Guide: How to Make Money Blogging

To make money from blogging, you may need to run ads, delve into affiliate marketing, or take another route.
You have to be an entrepreneur to make money from blogging. You may need to sell ads, promote products, or even write an e-book. We’ll help you choose the best tactic for you.

4 ways to make money blogging

If your blog is getting decent traffic, consider one of the following tactics. If your audience is small, the first two are probably a better fit. In any case, using more than one money-making method increases your chances of making cash.

1. Display advertising

No doubt you have seen digital ads for mobile phones, credit cards, and other products on websites you have visited. Businesses can also bid to run ads on your blog through a program like Google Adsense. You decide what types of ads to show and where on the page they appear, and you get paid when a reader clicks on them.

Estimating your potential earnings is difficult, but this detailed guide to monetizing with Google AdSense can help. Here’s a general idea: Let’s say your website gets 2,800 views in a month and 1.5% of viewers click on a display ad — that’s 42 clicks. If the advertiser is offering 75 cents per click, you’re looking at a paycheck of around $30.

“For a new blogger, the sight of that $30 or $50 check can be the motivation they need to keep their blog going and eventually get to those bigger payouts,” says Joseph Hogue, author of Make Money Blogging. .

How Much Money Can You Make Blogging? Here’s what Google says

Google is the king of content. Your content, that is. Google decides whether potential readers can find your content in a search, and then pays you to place their ads on your blog.

But Google also knows how much money you’re making based on the traffic your blog generates. All of this is reflected in a Google Content Earnings Calculator.

Here are some examples of how much Google expects you to make annually from ads for a blog in North America with 50,000 monthly page views, based on the following content categories:

Sports: $2,538.

Arts and Entertainment: $3,372.

Cars and Vehicles: $5,520.

Beauty and Fitness: $7,806.

Shopping: $8,400.

Travel: $8,460.

Food and drink: $8,598.

Funding: $19,278.

Of course, the bigger your audience, the more money you make.

2. Recycled Blog Content

You’re already producing content, so why not distribute it in a different way? Turn your blog posts into chapters of an e-book to sell on Amazon.

Self-publishing probably won’t make you rich, but “it’s an excellent source of residual income,” says Hogue. That means you can almost forget about the content once you’ve assembled it and posted it to Amazon. Just collect a payment every now and then.

Or, if your content can be translated into videos, check out how to make money on YouTube.

Related: Generate Income Blog Writing. How to Make Your Initial $100.

3. Affiliate Marketing

If you frequently mention products on your blog, look into affiliate marketing. Say you have a blog about smoothies: you could link to a specific blender sold on Amazon in one of your posts, and when a reader clicks the link and buys the blender, you earn a commission.

Hogue says a single purchase can put anywhere from a few dollars to hundreds in your pocket. To find advertisers and products for your site, join an affiliate network like ShareASale, CJ Affiliate, FlexOffers.com, Rakuten Marketing, or Amazon Associates.

Affiliate marketing is a serious moneymaker for many bloggers. In 2017, Hogue was making about $2,000 a month this way from two of his blogs. He knows others who bring in tens of thousands every month.

This method works best for blogs with a lot of traffic. The more readers, the more likely someone will see the post, click the link, and buy the product.

4. Sponsored Content

With this tactic, companies pay you a flat fee to publish a post about their product. For example, you or a blender company would create a post on your smoothie blog about a specific blender that could include a link to a website where readers can buy it.

Sponsored content opportunities can be hard to find if your blog isn’t getting a lot of traffic. But if you get the chance, Hogue says even low-traffic blog authors should charge at least $100. Request more if you need to write the content yourself. You can charge a few hundred dollars apiece once your blog has a larger audience.

You can find these opportunities on advertising networks or by reaching out to potential sponsors. You may also receive unsolicited emails offering cash for a sponsored post.

This tactic is not for everyone. Some bloggers are uncomfortable promoting a product for money because it makes them feel like they’re “basically a sucker for a corporate sponsor,” says Hogue. He suggests only promoting products that you’ve tried and would actually recommend. Products should be relevant, so don’t rave about a carpet cleaner on your smoothie blog — unless you tend to spill your drinks.

The key to making money blogging
No matter which tactic you choose, making money from blogging requires patience. You won’t be able to make the big bucks until your blog gets solid traffic and ranks high in Google search results, and that takes time. You should also be a blogging industry student. Hogue follows “blogs about blogging” and sites dedicated to searching engine optimization.

Given all the dedication it takes to make money from your blog, it’s best to choose a topic you love. “It’s going to be talked about a lot, and sometimes that passion is the only motivation,” says Hogue

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